Hi, we’re Sons of Smith.
We’re a Melbourne-based design agency who specialise in reimagining established brands and bringing new ones into the world.
At Sons of Smith our main aim is to see the brands we create succeed. We focus on measurable business results – innovative design is just how we get there.
Whether you’re starting from scratch or giving your brand a makeover, with Sons of Smith, you know what you’re getting. We build brands, and we do it well. We don’t apologise for being straight up and neither should you. But before you put your brand out there, you need to define what you’re about.
Thankfully, you’re in the right place. From the first conversations at a strategy level to the final brushstrokes, we’ll put together a talented team of illustrators, photographers and creatives to breathe life into your brand through beautiful design.
Does your brand need some love?
There comes a time when your brand doesn’t seem to fit anymore. Perhaps you’re held back by an image that’s smaller than your ambitions, want to speak to an entirely different audience or don’t see your ethos reflected in your identity. These are all signs that it might be time for a rebrand. We’re here to help.
Ready to launch a new idea or product?
When we work with new brands or new products, we treat the process like we’re a founding partner. Developing a strategy for success, from the long-term brand direction right down to the smallest detail, we feel like your wins are our wins too.
An insight into the importance of Branding.