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Sons of Smith

Brand Identity

A modern consumer wants more than just a product or service from a brand; they seek to connect with the voice, message and aesthetic of the business behind it.  At our Melbourne branding agency, strategic identity development is integral to our brand building process, determining a brand’s visual impact and verbal longevity.

Name Generation

Your business name and logo are synonymous with your brand, offering insight into your values and vision. Through target audience research, competitor analysis and collaborative consultation, our branding agency turn business ideas into viable brands.

Identity Design

It’s impossible to create impactful consumer connection without understanding your identity as a business. Valuable to both rebrands and new brands, our identity design service helps differentiate brands from their competitors, crafting a brand’s unique selling points and point of view into a compelling consumer proposition.

Tone of Voice

For a brand’s identity to impact beyond face value, businesses need a voice; one that clearly reflects who they are and what they believe. From taglines to slogans, our team are experts in developing verbal identities that convincingly communicates a brand’s offering and appeals to their intended consumer.

Messaging

You’ve got your consumer’s attention, now what do you want to say? Clear, consistent messaging is essential for achieving your brand’s objectives. From general consumer connection to campaign specific goals, our Melbourne branding agency are experts in extracting, refining and consolidating what your business wants to say so that your brand is seen and heard.

Brand Guidelines

As brand awareness specialists, we know that consistency drives the recognition and integrity of a brand. Through the creation of bulletproof branding specifications and guidelines, our brand identity specialists ensure logos, typography, colours, iconography and images are applied correctly and consistently.