Before your customers can know you, you have to know yourself. Easier said than done. What do you do that makes life easier? What do you stand for? When the dust has settled, why will people remember your name? The greatest brands have always been utterly single-minded when it comes to one thing: why they exist. At Sons of Smith, we exist to help you define that purpose – then breathe life into it through beautiful design. It all starts with an insightful brand strategy: a plan for your business that will ensure everything you do stays true to your ‘reason for being’. So, let’s get started.
Great brands don’t bring the most utility to people’s lives – they bring the most meaning. Our job is to create an identity that communicates your reason for being – a brand that stands for something and attracts loyal fans, not just customers. This starts with a name and logo, the simplest expression of your vision. We’ll then clarify what makes you different – your ‘unique selling proposition’. Then it’s on to defining your brand guidelines and crafting a tone of voice. When all these elements are put together, what you get is a strong and clear identity. A new look, your own collection of imagery and typefaces, consistent language and a brand that is worthy of love – not just money.
So you have a brand-new brand! It’s time to get to work. You’re ready to go out in the world with a sharp new look and a silver tongue, but your next challenge is figuring out what to say and where to say it. Over the years we’ve built up some expertise when it comes to marketing the brands we’ve created. We’ll work up a content strategy, build a website, create Facebook ads and eDMs, and design packaging and signage in all shapes and sizes. Our copywriters will bring the brand to life with words that match the beauty of our design. It sounds like a lot, but it’s our job to make a lot feel like nothing at all.