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Sons of Smith

Adapt

Brand Identity / Logo Design /
Website Design & Development /
Visual Styling / Digital Marketing /
Publication Design / Content Creation /
Corporate Stationery / Signage

Brand Identity & Website Design

Adapt Architecture are an architectural firm with innovative thinking and principles – yet no identity or brand to express them through. Starting with just a typeface, we went on to develop a strong, unique brand hinging on one of their key pillars: architecture-meets-sustainability.

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A custom colour palette was created, inspired by nature, vegetation and raw materials, and this helped to establish a fresh identity and tap into a newer audience more aligned to the true brand ethos. We also brought the brand online, and built an end-to-end website, designed with user-experience and showcasing their aesthetic top-of-mind.